Working retail has got me thinking about customer loyalty. Chances are when you shop at the mall, you are ignored by the sales staff until you get to the register. At the register, the bored sales associate will launch into a series of questions about your shopping experience, personal information, and the store credit card all in an attempt to make you a loyal customer. Stores seem to believe that if they can email you everyday and convince you to sign up for the store card, you will be a loyal customer. Companies spend too much time rewording questions in the hopes of convincing you the customer to open a card or to give out personal information, but not enough time on developing a friendly, knowledgeable staff. I think companies have forgotten that customer loyalty is based on good customer service, quality products, and reasonable prices not on email and credit card enrollment.
What makes you a loyal customer?
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