Tampilkan postingan dengan label Retail. Tampilkan semua postingan
Tampilkan postingan dengan label Retail. Tampilkan semua postingan

Senin, 28 Maret 2011

Thoughts on Customer Loyalty

Working retail has got me thinking about customer loyalty. Chances are when you shop at the mall, you are ignored by the sales staff until you get to the register. At the register, the bored sales associate will launch into a series of questions about your shopping experience, personal information, and the store credit card all in an attempt to make you a loyal customer.

Stores seem to believe that if they can email you everyday and convince you to sign up for the store card, you will be a loyal customer. Companies spend too much time rewording questions in the hopes of convincing you the customer to open a card or to give out personal information, but not enough time on developing a friendly, knowledgeable staff. I think companies have forgotten that customer loyalty is based on good customer service, quality products, and reasonable prices not on email and credit card enrollment.

What makes you a loyal customer?

Senin, 24 Januari 2011

Lessons Learned from Working Retail

Retail is not my favorite industry to work. I find it monotonous and, quite frankly, soul killing; however, I've learned several valuable lessons since taking a position behind the register.

Dress Professionally
The nicer you dress the nicer people treat you. It's amazing how putting a little more effort into what I'm wearing can make all the difference in my day at work. I feel better about myself and am treated like a responsible employee. A good rule of thumb for dressing professionally is to wear three key pieces - meaning your outfit should look something like this:
  • button down shirt, trousers, scarf
  • blouse, cardigan, skirt
  • dress, blazer, statement necklace
Never Pay Full Price
Unless you are shopping at a high turnover store like Forever 21, you should wait a few weeks before buying that new top. Many stores start marking down new items within a month of getting them. For instance, a store recently was selling a belt for $49.50, and within a few weeks, the belt was marked down to $8.99. Also, check to see when your favorite stores offer promotions such as during weekends or a certain day each month.

Ask About Student Discounts
Stores don't always advertise student discount programs, but asking about a student discount could save you around 15%.

Online Sales Don't Always Match In Store Sales
Don't assume that the sale on a store's website is the same sale the store is running at the mall. Sometimes an item will be marked down in the store but regular price online.

Buy Outfits
It's so easy to grab a cute dress only to take it home and realize you have nothing to wear with it. Know your closet and the styles you are most likely to wear. If you are buying suit pants, try to budget for the matching coat so that you aren't rushing around six months later to finish off your outfit. One store I worked at emphasized the importance of buying seven pieces based around three outfits:
  • Look #1 = Jacket + Top + Skirt
  • Look #2 = Top + Jeans/Pants
  • Look #3 = T-shirt + Leggings
The idea is that you can mix and match any of these seven pieces to create numerous looks.


What's the most important lesson you've learned from your job?