Anticipating StyleMint

This July Mary-Kate and Ashley Olsen are launching StyleMint, a fashionable of-the-month club similar to JewelMint. According to WWD:

StyleMint will meld e-commerce and social media platforms to offer consumers a personalized shopping experience, based on a monthly opt-out model, similar to book-, music- and wine-of-the-month clubs. Mary-Kate and Ashley Olsen will help design and merchandise the offerings — starting with a collection of women’s fashion T-shirts retailing for $29.99 — as well as create regular videos for the site.

Currently, if you join the pre-launch email list and invite at least 3 friends you get a $10 credit. Plus, the more friends you invite the better your pre-launch gift will be.

I am super excited to see what the collection looks like. After all, the Olsens' pursuit of the perfect t-shirt led to the creation of The Row. Here's to hoping this more affordable line is just as fabulous.